The B2B purchasing procedure can be prolonged and intricate, with numerous decision-makers and stakeholder groups included. This can result in long sales cycles and a lower win portion for services. Nevertheless, by understanding and accommodating the needs of the buyer throughout the journey, B2B marketers can reduce sales cycle times and increase… Read More

B2B marketing has the special difficulty of often handling long and complicated sales cycles. These can be triggered by a variety of elements, such as the need for multiple choice makers, the high worth of the service or products being offered, and the requirement for thorough research and consideration prior to purchasing.However, B2B marketers ca… Read More

The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances… Read More

In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Funnel no longer exists, as well as various other truths regarding contemporary B2B advertising. We go over how the acquiring journey is now entirely fragmented and also the manner in which neighborhood structure can help marketers retake control of the… Read More